Tech-Empowered Agencies: The Best of Both Worlds for Consistent Data Segment...
In a recent post in iMedia Connection, Michael Katz of interCLICK described the challenges ad networks face in delivering client ROI at scale. One of his main points dealt with the difficulty of...
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Are ad agencies dishonest about UX Design?
A fascinating and charged post at Adaptive Path claiming ad agencies by their very make up are in capable of honest design work. Be sure to read the comments and the follow up post. Excerpt: This is a...
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Too Many Tweets & Not Enough Marketing ROI
C3 Metrics CEO Hughes Deconstructs Fornaise Study & Provides Solution to get CMOs Focused on Metrics CEOs don’t trust marketing. This comes from the newly-published London Fournaise Study where...
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